Cluttercore: Why The 2010s Blogger Aesthetic Is Back In Style

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Cluttercore: Why The 2010s Blogger Aesthetic Is Back In Style
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  • 📰 Refinery29
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*Currently thinking fondly of Tumblr in the early 2010s*

said that Gevinson “made a lot of girls question why they seek permission for dressing how they want to,” adding that, “she discusse[d] fashion as a truly joyful self-expression despite being criticized by largely grown-ups.” Susie Bubble outside of Edun's runway show in 2012.Eerie, 25, a fashion designer and zine editor from London, had a personal style blog from 2013 to 2018. They describe their style at the time as an expressive hodgepodge of eras and aesthetics.

TikTok encourages a similar amalgamation of vintage eras today as revivals coexist, overlap and feed into each other. Indeed, the style blogger fashion revival itself is perhaps yet another iteration of the ‘true-thousands’ trend, the next step on from ubiquitousand instead a closer reflection of how people really dressed in the late aughts.

Blogging encouraged exploration and pulling from fashion and cultural history to create an outfit, applying the same creative thought process that might go into other art forms. The inspiration, often explored in accompanying long-form text, mood board or film stills, was just as important as the finished look.

As the meeting point between Tumblr fashion and the weird girl aesthetic, it’s not hard to see why there’s nostalgia for this subculture of digital fashion history. In a time when trends come and go faster than ever, experimenting with personal style and pushing fashion boundaries can be a thrilling antidote to trend fatigue. Whether you engaged with it at the time or not, consider this a call to dress creatively and connect with your inner teen. Or... grandma.

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