Fast Twitch: Gatorade has entered the energy drink category: Gatorade, a division of PepsiCo, is entering the energy drink category with it's first caffeine drink Fast Twitch.
and sports performance specialists. It is sugar and carbonation-free and will start showing at NFL games in the coming weeks. It will be available for purchase beginning February 2023.
Fast Twitch enables PepsiCo to take a more significant stake in the market for popular energy drinks and get involved with more aspects of a person’s training.As a natural diuretic, caffeine helps the body rid itself of salt and water. Fast Twitch contains caffeine to increase energy. But PepsiCo says it is meant to be taken before a hydrating beverage is consumed during a workout.
Fast Twitch does not contain sweeteners like other pre-workout beverages that many consumers avoid. Additionally, it avoids using artificial additives and carbonation that discourage many consumers from trying energy drinks.