Rapha jeans are back… at £350 a go
London bike clothing brand has teamed up with Welsh jeans company Hiut for a limited edition – but they’ll cost youRapha jeans have been popular around these parts in the past, but the latest models – in collaboration with Cardigan-based Hiut Denim Co – are going to raise eyebrows, not least because they come in at £350 a pop.
If you usually make your buying decisions based on what’s cheapest in TK Maxx, we can safely say that these aren’t the jeans you’re looking for.Hiut was set up in 2011 by David and Clare Hieatt – the couple who earlier set up Howies – and makes jeans in its own factory in Cardigan. If most jeans are mass-produced using low-cost labour in Asia, Hiut jeans are pretty much the exact opposite. Hiut manufactures in small batches and “sources denim from some of the world’s finest mills, including organic cotton and premium selvedge selected for longevity and performance”, it says. The jeans are even signed on an inside pocket by the person who made them.High-quality, British, a lot of selvedge denim, a story to tell… Hiut is very much the kind of brand you’d imagine collaborating with Rapha. Oh, and part of Hiut’s attraction is that they offer free repairs for life. Okay, you pay a lot of money for the jeans in the first place, but you can send them back to get fixed when the denim starts to wear through or gets damaged in another way. They won’t necessarily come back as good as new, but you’ll get a whole lot more use out of them .Each is made from raw, unwashed 12.5oz indigo selvedge denim with a signature pink line from Cone Denim Mill, USA, and is priced at £350 Obviously, they’re intended for times when you’re both on and off the bike around town rather than for getting in the long miles at the weekend .Rapha says, “Cycling-specific detailing includes a reflective Rapha logo revealed when the right leg is rolled for visibility, and a reinforced double centre-back belt loop for strength in the saddle. Each pair is finished with Hiut’s signature hi-vis pink owl rivet. Unlike some bike-specific jeans we’ve reviewed in the past, you still have a seam in the seating area.Rapha says, “In keeping with Hiut’s founding mission to challenge throwaway culture, every pair comes with free repairs for life, carried out by Hiut’s GrandMasters in Cardigan, West Wales.”As mentioned, the Rapha x Hiut Jeans are available for RCC members only – and membership will set you back £70. Will the jeans ever become available to non-RCC members? We don’t know the answer to that one, unfortunately.If you’ve enjoyed this article, then please consider subscribing to road.cc from as little as £1.99. Our mission is to bring you all the news that’s relevant to you as a cyclist, independent reviews, impartial buying advice and more. Your subscription will help us to do more.Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he’s riding road and gravel bikes most days for fun and fitness rather than training for competitions.Says it all about the delusional elitism of the cycling industry in the face of multiple global crises caused by ego, greed and narcissism.GB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogWahoo’s Elemnt Roam 3 computer, a rear radar from BBB, plus more from Garmin, Rudy Project & Skarper Investigation into Muriel Furrer’s death finds no wrongdoing, but sparks claims it took “an athlete dying for the UCI to kick into action” on GPS tracking The 18-year-old Swiss rider was not found until 85 minutes after her crash at the 2024 Road World Championships in Zurich, but the investigation found no evidence of criminal wrongdoing Camera issues £600k in fines for illegal turning on one of the “most dangerous spots for cycling in UK” The Oxford roundabout has some of the highest levels of cycle traffic in the country, with around 12,000 bike journeys per day during term time “If you did make a mistake or crash, there were no injuries or warning shots. It was a dangerous place to film a project”: Gee Atherton on recent Ridgeline VII film and the HUGE risk of crashing With his latest high mountain project just released, we caught up with Gee Atherton to learn more about his film projects, and why he still puts his life on the fine and rocky line after such serious past crashes A £295 cycling jersey from Assos that “erases drag”, Giro’s top-tier aero lid, a 360 degree action camera + more from Rapha and Inpeak The latest cycling tech, clothing and accessories have arrived at road.cc HQ. Here’s a sneak peek before full reviews land soon “If you did make a mistake or crash, there were no injuries or warning shots. It was a dangerous place to film a project”: Gee Atherton on recent Ridgeline VII film and the HUGE risk of crashingBikeLive is back for 2026, including the revival of the big road.cc Rideout! Here’s how BikeLive can help organise the perfect cycling event in 2026 road.cc's parent company is increasing its presence at events in 2026, and can even organise big cycling days out for your company. Read on to find out moreAfter its Turbo Force, Teewing has been working on a high-pivot enduro e-MTB, and this is the best tease we've had on it yet Stiffer and more user-friendly: Fox launches freshly updated 38 suspension fork, and it’s impressed already on our first ride Fox's enduro suspension fork gets a well deserved glow-up with tuned stiffness, and fresh internals. Here's what we think so far after a brief blast on the trails with the Factory version BikeLive is back for 2026, including the revival of the big road.cc Rideout! Here’s how BikeLive can help organise the perfect cycling event in 2026 road.cc's parent company is increasing its presence at events in 2026, and can even organise big cycling days out for your company. Read on to find out more“Confidence is key to getting more people cycling”: Build more safe bike lanes to reduce congestion and public transport pressure, hire bike chief urges "If we get it right, micromobility can reduce pressure on public transport, cut congestion and give millions more people a flexible, affordable way to move around"He's built a rideable bike that's very light and probably had a lot of fun doing it. A couple of years ago, I built a sub-6kg hillclimber bike from parts, although mine is not one that I'd like to do long rides on, with slim, puncture-prone tyres, cutoff bars, 1x 33T chainring and marginal brakes. It's made for climbing hills. Most of the fun was in researching the parts, sourcing and weighing them, and putting it all together. This person has managed to beat this by 1kg with a proper drivetrain and tyres, although likely for 10x what I did mine for by the look of it.Says it all about the delusional elitism of the cycling industry in the face of multiple global crises caused by ego, greed and narcissism. Cycling should be the egalitarian antithesis. in: GB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogIt does seem strange, reading further the AA also said they didn't declare the bikes. I wonder if they had then the 'forced, violent entry' clause and would be not needed. Unfortunately insurance companies are well known for trying to avoid payouts, it always pays to read small print carefully. in: GB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogWhen I bought my first 'proper' bike - a 1984 Raleigh Clubman with indexed Suntour ARX , Weinmann brakes and an overgeared freewheel , it had a five-arm polished silver chainset , which to me marked it out as a quality bike. And to be fair it was - I put in over 30,000 miles on it, possibly a lot more, before giving it to a charity after everything had been upgraded. It still had loads of life in it but I was no longer riding it. Some of my riding kit dates back over a decade and a half, though I don't think much further than that. But I still looked very retro on a recent cycling week in Mallorca, where I seemed to be the only one in short socks!!in: GB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogWhy is a"forced violent entry" a precondition of the insurance paying up? An expert lock picker can get through virtually any lock without leaving a trace, why would a theft committed by such a person not qualify? If Ms.McHugh left a window open through which the thieves gained entry then fair enough, but it would be interesting to know how they got in. in: GB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogGB cyclist has £15,000 worth of bikes stolen, but AA deny insurance claim due to lack of “forced violent entry” + more on the live blogInvestigation into Muriel Furrer’s death finds no wrongdoing, but sparks claims it took “an athlete dying for the UCI to kick into action” on GPS trackingCamera issues £600k in fines for illegal turning on one of the “most dangerous spots for cycling in UK”£108m active travel boost to “change how people move every day” and bring “healthier lives and lower costs” says Chris BoardmanBikeLive is back for 2026, including the revival of the big road.cc Rideout! Here’s how BikeLive can help organise the perfect cycling event in 2026‘You can’t drive there mate!’ Amusement as driver ploughs through busy cycle lane; Lavreysen to race Richardson in London; One pound forest bikes get a song; Reaction to Gent-Wevelgem + more on the live blog“This cyclist got triggered”: Driving instructor questions “entitled cyclists” after close pass towards oncoming riders – but standards agency says overtake would be “no issue” during test‘Drunk’ spectators jump on team car roof, try to steal bike, and punch window during race, as Visma-Lease a Bike say left staff “shaken” by “aggressive” incident
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